<aside> ℹ️ Introduction

To ensure a successful product or feature launch, it is crucial to follow a well-defined process. The product lifecycle is a set of guidelines that product managers should follow to effectively ship features. The following are the steps that you should follow to ensure a successful product launch

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1. Clearly state why we are introducing this new product/feature.

It is important to define the purpose behind creating a new product or feature. It should be clearly stated and communicated to all the stakeholders involved. This helps in setting expectations and aligning everyone towards a common goal.

🧠 | Sensor Tower

2. Conduct a thorough benchmarking of existing competitor products.

Before starting any development work, it is essential to conduct a thorough benchmarking of existing competitor products. This helps in understanding what is already available in the market and identifying gaps that the new product can fill.

Miro | Sensor Tower | 🕹️

3. Define an MVP (minimum viable product) roadmap based on the impact and effort required.

Defining an MVP is crucial as it helps in prioritizing the features that need to be developed first. The roadmap should be based on the impact and effort required, ensuring that the development team is working on the features that add the most value to the product.

🧠 | Miro

4. Create product requirements in and ensure that the right stakeholders, including design, engineering, and QA, are involved.

Product requirements should be clearly defined and documented in Confluence. It is important to involve the right stakeholders, including design, engineering, and QA, to ensure that the requirements are well thought out and feasible.

Chat GPT | Confluence | Miro

5. Create product flows.

Creating product flows helps in visualizing the user journey and identifying any gaps in the product requirements. It is an important step in ensuring that the product is user-friendly and meets the user's needs.

Miro | XD

6. Plan a kick-off meeting to ensure that every stakeholder is aligned towards the requirements and goals.

A kick-off meeting is crucial as it helps in aligning all the stakeholders towards the requirements and goals. This meeting should be used to communicate the product vision, roadmap, and requirements to the team.